Privacy Policy

Last updated: 10 NOVEMBER 2026

At AXL’S GAME LAB, we believe privacy should be straightforward.

Our website is designed so that you can watch, explore and download our free resources without giving us unnecessary personal information.

You don’t need an account to explore AGL.

You don’t need to tell us your age to download a resource.

You don’t need to give us your name or email address to access our free downloads.

And we don’t want to build detailed behavioural profiles of the people who visit us.

Our approach is simple:

Collect less. Protect what we need. Be clear about why we need it.

This Privacy Policy explains what information may be collected when you use the AXL’S GAME LAB website, why we may use it, who it may be shared with and the choices and rights available to you.

1. WHO WE ARE

This website is operated by:

AXL’S GAME LAB HOLDINGS PTE. LTD.

UEN: 202624113M

Registered Office:

9 Raffles Place, #29-05
Republic Plaza
Singapore 048619

AXL’S GAME LAB HOLDINGS PTE. LTD. is incorporated in the Republic of Singapore.

For the purposes of this Privacy Policy, references to “AGL”, “AXL’S GAME LAB”, “we”, “us” and “our” mean AXL’S GAME LAB HOLDINGS PTE. LTD.

2. OUR PRIVACY APPROACH

We want to understand whether AGL is creating things people find useful, entertaining and worth exploring.

That doesn’t mean we need to know everything about the individual behind the screen.

We may want to understand things such as:

Which pages people visit.

Which episodes attract interest.

Which resources are downloaded.

Whether PNG or PDF is more useful.

Which parts of the website are working well.

How people generally discover AGL.

Whether our website is working correctly and securely.

We aim to collect and use information in a privacy-conscious way and avoid collecting personal information simply because technology makes it possible.

Measure what matters. Respect the people behind the numbers.

3. INFORMATION YOU DON’T NEED TO GIVE US

For ordinary use of the AGL website, you don’t need to:

Create an account.

Give us your name.

Give us your email address.

Tell us your age or date of birth.

Tell us which school you attend.

Create a personal profile.

Identify yourself before downloading a free resource.

Our launch website is deliberately designed to allow Explorers to access its main public content without those things.

4. INFORMATION CREATED WHEN YOU USE THE WEBSITE

Like most websites, some technical information may be generated when you visit AGL.

Depending on the systems used to deliver and protect the website, this may include information such as:

Your IP address.

Browser and device information.

Pages or files requested.

Date and time of requests.

Referring website or page.

General technical information about how the website responds.

Security, error and diagnostic information.

Some of this information is necessary to deliver the website, maintain security, diagnose technical problems, prevent abuse and keep AGL working reliably.

We don’t use technical information simply to try to discover who you are.

5. ANALYTICS & PERFORMANCE MEASUREMENT

We may use privacy-conscious analytics to understand how the AGL website and its content perform.

For example, we may measure:

Page views.

General website usage.

Resource downloads.

PNG and PDF download totals.

Broad traffic sources.

General device or browser information.

Broad geographic information where appropriate.

Website performance and technical errors.

Our aim is to understand the performance of the content and service, rather than create detailed behavioural profiles of individual visitors.

Where analytics or similar technologies require consent under applicable law, they will only be used in accordance with the choices available through our cookie and privacy controls.

For more information, please see our Cookie & Storage Technologies Notice.

6. FREE DOWNLOADS

AGL’s free resources are designed to be easy to access.

You can browse available resources, choose the level that suits you, select PNG or PDF and download the file without creating an account or registering with us.

We may count downloads so that we can understand which resources people find useful.

For example, we may want to know that:

Resource A – 2,000 PDF downloads

or:

PNG – 40% / PDF – 60%

We don’t need the names of those 2,000 people to learn from that information.

Choose. Download. Explore.

7. BUSINESS & PROFESSIONAL ENQUIRIES

Our website contact form is provided for commercial and professional enquiries.

It is not intended for general fan correspondence.

If you submit a professional enquiry, we may collect information such as:

Name

Organisation or company

Business email address

Website or professional profile, where you choose to provide one

Enquiry type

The information included in your message

We use this information to review, respond to and manage your enquiry and, where relevant, any professional or commercial relationship that develops from it.

Please only provide information that is relevant to your enquiry.

If you’re an Explorer who simply wants to say hello, share your thoughts or join the AGL conversation, please use our YouTube or social media channels instead.

8. WHY WE USE PERSONAL INFORMATION

Depending on the circumstances and applicable law, we may process personal information where necessary to:

Operate and deliver the website.

Maintain security and prevent misuse.

Diagnose and resolve technical problems.

Measure and improve website and content performance.

Count and understand resource downloads.

Respond to commercial and professional enquiries.

Manage business relationships.

Comply with legal or regulatory obligations.

Establish, exercise or defend legal rights.

Protect AGL, our visitors and others where reasonably necessary.

Where applicable law requires consent for a particular activity, we will seek that consent.

We aim to use personal information only for appropriate purposes and not in ways that are incompatible with why it was collected.

9. YOUTUBE & EXTERNAL MEDIA

Some AGL pages may contain videos or other content provided through third-party services such as YouTube.

Loading or interacting with external content can allow the relevant provider to receive technical information or use cookies and similar technologies according to its own privacy practices.

Where required, we aim to configure embedded external services in a privacy-conscious way and prevent non-essential third-party technologies from loading until the appropriate choice or consent has been given.

You can also choose to visit external platforms directly.

Once you leave the AGL website or interact directly with another service, that organisation’s own privacy terms and practices apply.

AGL links to our official channels on platforms such as YouTube and social media services.

Ordinary links to those services do not mean that AGL receives access to your social media account.

If you follow a link and use another platform, the platform operator may process information about you under its own privacy policy and settings.

We aim to avoid unnecessary social tracking technologies on the AGL website itself.

11. ADVERTISING & SPONSORSHIP

AXL’S GAME LAB may include carefully selected advertising, sponsorship or commercially supported content.

Our preference is for advertising and sponsorship that is relevant to the content or experience rather than advertising based on detailed behavioural profiles of individual AGL visitors.

We don’t want AGL to become an intrusive advertising environment.

We do not sell personal information simply to allow advertisers to build behavioural profiles of our visitors.

A sponsor does not automatically receive information identifying who viewed or downloaded a particular AGL resource simply because it supported that resource.

Where advertising technology involves cookies, similar technologies or personal information, we will assess the applicable privacy requirements before using it and provide appropriate information and choices.

Audience trust comes first.

12. COOKIES & SIMILAR TECHNOLOGIES

The AGL website may use cookies and other technologies that store or access information on your device.

These can include technologies used for:

Essential website functions.

Security.

Remembering privacy choices.

Analytics.

External media such as embedded video.

Other functionality introduced as the website develops.

Some technologies are necessary for the website to function securely and correctly.

Others may be optional and require your consent depending on their purpose and the law that applies to you.

Where optional consent is required, you will be able to make an appropriate choice.

For full details, please see our Cookie & Storage Technologies Notice. You can review available choices through Cookie Settings.

13. TEENS, FAMILIES & YOUNGER EXPLORERS

AXL’S GAME LAB is for families – from younger Explorers to teens and adults.

Our public website is designed so that younger Explorers can enjoy ordinary AGL content and download free resources without needing to create an account, provide their name or email address, or tell us their age.

We deliberately avoid requesting personal information from younger Explorers where it is not necessary.

Our commercial and professional contact form is intended for business, media, partnership and other professional enquiries rather than fan correspondence.

We also do not intend to use the AGL website to build behavioural advertising profiles of younger visitors.

If our services change in the future in ways that introduce accounts, community features or other collection of personal information, we will assess the relevant privacy, consent and age-related requirements before those features are introduced.

Our broader approach remains simple:

Collect less. Ask only when necessary. Respect the Explorer.

We may use trusted organisations to help operate AGL.

Depending on the services used, these may include providers supporting:

Website hosting and infrastructure.

Content delivery.

Cybersecurity and abuse prevention.

Technical monitoring.

Analytics.

Video or external media.

Business communications.

Professional, legal, accounting or regulatory requirements.

These organisations may process information where necessary to provide their services to us or where otherwise permitted by law.

We expect service providers handling personal information on our behalf to do so subject to appropriate data-protection and security requirements.

We may also disclose information where required by law, regulation, court order or a lawful request from an appropriate authority, or where reasonably necessary to protect legal rights, security or safety.

We do not sell your personal information.

15. INTERNATIONAL DATA TRANSFERS

AXL’S GAME LAB operates internationally.

We are headquartered in Singapore, our production activities include Thailand, our audience is international and some technology or service providers may operate in other countries.

This means information may sometimes be processed or stored outside the country where you live.

Where applicable data-protection law requires safeguards for an international transfer of personal information, we will take appropriate steps to provide those safeguards.

16. HOW LONG WE KEEP INFORMATION

We don’t want to keep identifiable personal information simply because we can.

Different information may need to be retained for different periods depending on why it was collected.

For example:

Technical and security information may be retained for a limited period needed to operate, protect and troubleshoot the website.

Commercial and professional correspondence may be retained while an enquiry or business relationship remains relevant and, where appropriate, for a reasonable period afterwards.

Information may be retained for longer where necessary for legal, regulatory, accounting, security or dispute-resolution purposes.

Aggregate or appropriately de-identified statistical information may be retained for longer because it no longer identifies an individual in the same way. We periodically review what we retain and aim to delete or anonymise personal information when it is no longer reasonably needed.

17. KEEPING INFORMATION SAFE

Protecting information and the systems that support AGL matters to us.

We use appropriate technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, alteration or disclosure.

We also expect service providers handling personal information for us to maintain appropriate safeguards.

No internet service can promise absolute security.

But protecting the information entrusted to us is something we take seriously.

18. YOUR PRIVACY RIGHTS

Depending on where you live and the circumstances, data-protection law may give you rights relating to your personal information.

These can include rights to ask us to:

Tell you about personal information we hold about you.

Provide access to certain personal information.

Correct inaccurate or incomplete information.

Delete information in certain circumstances.

Restrict or object to certain processing.

Provide certain information in a portable format.

Withdraw consent where processing is based on consent.

You may also have the right to complain to the relevant data-protection authority in your country or region.

These rights vary between jurisdictions and may be subject to legal conditions or exceptions.

If you want to make a privacy request, please contact our Data Protection Officer.

19. DATA PROTECTION OFFICER

In accordance with Singapore’s Personal Data Protection Act (PDPA), the Company has appointed a Data Protection Officer (DPO) to oversee and manage our personal data protection policies and practices. If you have any questions or concerns regarding the Company’s collection, use or disclosure of personal data, you may contact our DPO Mr DUNCAN BRADFORD at privacy@axlsgamelab.com.

Please use this address for privacy and data-protection matters rather than general fan or commercial correspondence.

20. THIRD-PARTY WEBSITES

Our website may contain links to other websites and online services.

We don’t control the privacy practices of independent third parties.

If you leave AGL and visit another service, we recommend reviewing that service’s privacy information where appropriate.

21. CHANGES TO THIS PRIVACY POLICY

AXL’S GAME LAB will grow over time.

As new features, technologies or services are introduced, our privacy practices may also change.

We may update this Privacy Policy when necessary to reflect those changes, changes in law or improvements to how we protect information.

The latest version will always be published on this page with its effective or last-updated date.

Where a change materially affects how we use personal information, we will take additional steps where required by applicable law.

OUR PRIVACY PROMISE

AXL’S GAME LAB is being built around curiosity, exploration and trust.

We don’t believe enjoying an adventure should require surrendering unnecessary personal information.

We don’t need to know everything about you to make AGL better.

We need to understand whether people enjoy the episodes.

Whether they explore further.

Whether the resources are useful.

Whether the website works.

And whether we’re creating something worth coming back to.

Collect less. Protect what we need. Respect the Explorer.

FUN FIRST. LEARNING ALWAYS.