About AXL's Game Lab
A world of adventure, exploration, mystery and discovery – built around AXL, Rusty and a continuing story where every mission brings new questions to investigate.
FUN FIRST. LEARNING ALWAYS.
AXL’S GAME LAB® is developed and produced by an international team and is owned by AXL’S GAME LAB HOLDINGS PTE. LTD. (Singapore), with our main production studio in Maha Sarakham, Thailand, operated by AGL ENTERTAINMENT (THAILAND) CO., LTD.
Entertainment first. Curiosity always.
Entertainment Comes First
Give them a reason to care
AXL’S GAME LAB (AGL) begins with a simple belief: if you want somebody to become curious about something, first give them a reason to care.
That is why we start with the adventure.
The science and engineering aren’t interruptions to the story.
They are the tools for continuing it.
One World. One Continuing Adventure.
The story continues
AGL isn’t a collection of unrelated episodes.
What happens in one adventure can matter later. Discoveries lead to new questions, ideas become inventions, places change and characters grow. Something that seems unimportant today might matter enormously tomorrow.
And the audience discovers that world as AXL does. We don’t explain everything in advance – we want Explorers to experience the moment something is found, understood or revealed.
The adventure grows one discovery at a time.
THE WORLD IS IMAGINARY. THE RULES ARE REAL.
Real problems need real solutions
AGL takes place in an imaginary world, but AXL doesn’t get to ignore the laws that govern ours.
He can’t simply fly somewhere because it would be convenient. He can’t make a problem disappear by deleting it. And when something needs building, repairing, moving, powering or understanding, he has to work out how to do it.
That means real physics, engineering, science, technology and practical problem-solving naturally become part of the adventure.
The world may be fictional.
The thinking behind what happens inside it is grounded in reality.
AXL & RUSTY
Together, they are only at the beginning of the adventure.
Curiosity does not have an age limit.
Teens & Families
Family-friendly, never childish.
General-audience entertainment with teens and families at its heart – and younger Explorers are welcome too. Some adventures lead into beautifully simple ideas; others go surprisingly deep.
Explorers & Co-Explorers
“I don’t know. Let’s find out.”
Everyone who joins the adventure is an Explorer. Parents, carers, siblings and teachers exploring alongside someone become Co-Explorers – part of the adventure, not spectators on the sidelines.
Real Ideas, Imaginary World
The curiosity behind it isn’t.
Our adventures draw on real science, engineering, technology, nature and history. Sometimes the real explanation is wonderfully simple, sometimes complicated – if an idea is fascinating, we find a way into it.
Starter to Advanced
Not age groups. Starting points.
A simple way in, deeper investigation and discovery, or the full subject including the technical detail – the same idea explored at whichever level suits the Explorer.
Watch, Then Keep Exploring
The site grows with the story.
Episodes lead into free resources, activities and deeper exploration of the real-world ideas behind them. New characters appear online when the story is ready for them.
Open to everyone. Owed to no curriculum.
Free Resources. No Barriers.
Curiosity should not need an account
AGL’s supporting resources are free to download. Choose the level that suits you, choose PNG or PDF, and download it.
See something interesting. Take it further.
Learning Without the Lecture
We create the spark
AXL’S GAME LAB isn’t trying to replace schools, teachers, textbooks or formal education. We are doing something different: making somebody want to know.
Once someone genuinely wants the answer, learning feels very different.
We do not stop the adventure to teach. Understanding becomes part of it.
How we decide what AGL becomes.
Try. Test. Fail. Try Again.
That is the process.
Ideas don’t always work. Experiments fail, things break, plans change, and sometimes the answer creates three new questions. Nobody gets everything right first time – certainly not AXL.
Quality Matters
Better is better.
Everything carrying the AGL name should feel as though it belongs here – the episodes, the free resources, the products and the partnerships alike. More is not automatically better.
Safe, Positive, Built on Trust
Respect the Explorer.
We think carefully about content, privacy and how the audience is treated. We will not collect information simply because technology allows it, and audience trust comes before short-term revenue.
A World With Room to Grow
You’ll discover them when AXL does.
The world of AGL is designed to grow naturally as the story develops. Things that don’t exist today may become important parts of it tomorrow – and we are not going to spoil which.
Independent by Design
Our story, at our pace.
AGL is built independently, which means the adventure answers to the Explorers who follow it rather than to anyone else’s schedule.
Welcome, Explorer
You don’t need to know everything before you begin. Neither does AXL. Start with the adventure, follow the questions and see where they lead.
The adventure continues here.