Cookie & Storage Technologies Notice
SIMPLE CHOICES. NO HIDDEN SURPRISES.
AXL’S GAME LAB uses cookies and similar technologies carefully.
Some are necessary to make the website work securely and reliably.
Others may help us understand how our content performs or allow external content, such as embedded videos, to work.
Where optional technologies require your consent, you choose whether we use them.
Our approach is simple:
Use what we need. Explain why. Give you meaningful choices.
1. WHAT ARE COOKIES & STORAGE TECHNOLOGIES?
Cookies are small pieces of information that websites can store on your browser or device.
Websites can also use other technologies to store or access information, including browser storage, pixels, scripts, tags and similar technologies.
Throughout this notice, when we use the word “cookies”, we may also be referring to these similar storage and access technologies where appropriate.
They can perform different jobs.
Some are essential for security or website functionality.
Others can help measure website performance, remember choices or enable content provided by another service.
2. HOW AGL USES THEM
We aim to use the minimum technology reasonably needed to operate and understand the AGL website.
Depending on the website features available when you visit, cookies or similar technologies may be used for:
ESSENTIAL WEBSITE FUNCTIONS
Keeping the website working correctly and securely.
SECURITY
Helping detect abuse, malicious activity and technical threats.
PRIVACY CHOICES
Remembering the cookie and privacy choices you have made.
ANALYTICS & PERFORMANCE
Helping us understand how our website and content are being used.
EXTERNAL MEDIA
Allowing content from services such as YouTube to work when you choose to use it.
ADVERTISING & SPONSORSHIP
Potentially supporting carefully selected commercial content where relevant technologies are used. Not every category will necessarily be active at all times.
3. STRICTLY NECESSARY
Some technologies may be required for the website to operate securely or provide a service you have requested.
These can include technologies used for:
Website security.
Fraud or abuse prevention.
Network and traffic management.
Essential website functionality.
Remembering your privacy or cookie choices.
Other functions that are technically necessary to provide the service you request.
Where applicable law allows these technologies to operate without consent because they are strictly necessary, they may be active automatically.
We still aim to keep their use proportionate and limited to what is genuinely needed.
You cannot switch off technologies through our Cookie Settings where doing so would prevent an essential website function from operating.
4. ANALYTICS & PERFORMANCE
We may use analytics technologies to understand how AGL content and the website perform.
For example, we may want to understand:
How many times a page is viewed.
Which resources are downloaded.
Whether visitors choose PNG or PDF.
General traffic sources.
Broad device or browser information.
Website performance and technical problems.
Our goal is to understand what works, rather than build detailed behavioural profiles of individual visitors.
Where analytics technologies require consent under applicable law, they will remain optional unless you choose to allow them.
Measure the content. Respect the audience.
5. FREE RESOURCE DOWNLOADS
You do not need to accept optional cookies simply to download AGL’s free resources.
We may count downloads in a privacy-conscious way so that we can understand which resources people find useful.
For example:
Shipping Container Guide PDF: 2,417 downloads
That information is useful to us.
Knowing the identities of those 2,417 people isn’t necessary.
6. EXTERNAL MEDIA
Some AGL pages may include content provided by external services, such as embedded YouTube videos.
External services can use their own cookies or similar technologies when their content is loaded or used.
Where appropriate and required, we aim to prevent optional external-media technologies from loading until you choose to allow them.
If external media is unavailable because you haven’t enabled the relevant technologies, we may provide an option such as:
ALLOW EXTERNAL MEDIA
You may also be able to follow a link and view the content directly on the provider’s own website or app.
Once you use an external service, that provider’s privacy and cookie practices apply.
7. SOCIAL MEDIA
The AGL website links to our official social media channels.
Where possible, we prefer ordinary links rather than unnecessary social-media tracking widgets.
Following a link to another platform will take you to a service operated by another organisation.
That organisation may then use cookies or other technologies according to its own privacy practices.
8. ADVERTISING & SPONSORSHIP
AGL may include carefully selected advertising, sponsorship or commercially supported content.
Our preference is for advertising that fits the content or experience rather than advertising based on detailed behavioural profiles of individual visitors.
If we introduce advertising technologies that use optional cookies or similar technologies, we will assess the privacy requirements before deployment and update this notice and our Cookie Settings accordingly.
Where consent is required, those technologies will not be treated as strictly necessary simply because they have commercial value to us.
Advertising doesn’t get a special exemption from our privacy principles.
9. YOUR COOKIE CHOICES
Where optional technologies are available, our cookie controls may offer choices such as:
STRICTLY NECESSARY
Required for essential website operation and security.
Always active where necessary.
ANALYTICS & PERFORMANCE
Helps us understand how AGL content and the website perform.
Optional where consent is required.
EXTERNAL MEDIA
Allows embedded third-party content such as YouTube videos to load.
Optional where consent is required.
ADVERTISING
Allows optional advertising technologies where these are introduced.
Optional where consent is required.
You can review or change available choices through:
COOKIE SETTINGS
10. ACCEPTING OR REJECTING OPTIONAL TECHNOLOGIES
Where we ask for consent, we want the choice to be straightforward.
You should be able to:
ACCEPT OPTIONAL
REJECT OPTIONAL
or
CHOOSE SETTINGS
Rejecting optional technologies should not prevent you from accessing ordinary AGL website content or downloading our free resources.
Some optional functionality may not work until the relevant technology is enabled. For example, an embedded external video may remain unavailable until external media is allowed.
11. CHANGING YOUR MIND
Where processing depends on your consent, you can change your available cookie choices later.
Use the COOKIE SETTINGS link available on the website to review or update your preferences.
Changing a setting does not necessarily remove information already stored by an independent third-party service before the change. Where appropriate, you may also need to manage information through your browser or the third party’s own controls.
12. BROWSER CONTROLS
Most web browsers also provide controls that allow you to view, block or delete cookies.
Blocking all cookies at browser level can affect websites that rely on technically necessary cookies or browser storage to provide particular functions.
Your browser’s help or privacy settings should explain the controls available to you.
13. THIRD-PARTY TECHNOLOGIES
Some website functionality may involve trusted service providers or independent third-party services.
Where a third party uses storage or access technologies through the AGL website, we aim to identify the relevant service and purpose in our Cookie Settings or cookie information where appropriate.
We don’t want unknown third-party tracking technologies accumulating on AGL simply because a plugin or service happens to include them.
Every technology should have a reason to be there.
14. HOW LONG COOKIES LAST
Different cookies and similar technologies can operate for different periods.
Some may exist only during your current browser session.
Others may remain for a defined period so that a function or preference can continue between visits.
Our Cookie Settings or detailed cookie information will provide available information about active technologies and their duration where appropriate.
We aim not to retain identifiers for longer than reasonably necessary for their purpose.
15. TEENS, FAMILIES & YOUNGER EXPLORERS
AXL’S GAME LAB is for families – from younger Explorers to teens and adults.
Our website and core content are designed to be welcoming and appropriate for a wide range of ages.
Younger Explorers do not need to accept optional cookies or similar tracking technologies simply to enjoy ordinary AGL content or download our free resources.
We also do not intend to use the AGL website to build behavioural advertising profiles of younger visitors.
Our broader approach remains the same for everyone:
Collect less. Use technology carefully. Respect the Explorer.
16. UPDATES TO THIS NOTICE
The AGL website will grow over time.
New features may require new technologies, while technologies we no longer need may be removed.
We will update this notice when necessary to reflect material changes to how cookies and similar technologies are used.
The latest version will be published on this page.
17. QUESTIONS ABOUT PRIVACY OR COOKIES
If you have a question or concern about our use of cookies, storage technologies or personal information, please contact our Data Protection Officer:
DATA PROTECTION OFFICER
AXL’S GAME LAB HOLDINGS PTE. LTD.
9 Raffles Place, #29-05
Republic Plaza
Singapore 048619
Email: privacy@axlsgamelab.com
For more information about our wider approach to personal information, please see our:
OUR APPROACH
Cookies and similar technologies are tools.
We use them where they have a genuine purpose, not simply because they’re available.
We want to understand whether AGL works.
We want to protect the website.
We want videos and other useful features to function when you choose to use them.
But we don’t need to follow every Explorer around the internet to achieve those things.
Use what we need. Explain why. Give you meaningful choices.