Content Collaboration
Got something extraordinary to explore, explain, test or create?
We’re interested in collaborations that bring real expertise, discoveries and ideas into the AGL world in ways that feel natural, meaningful and unmistakably AGL.
REAL IDEAS CAN START GREAT STORIES
Some of the best adventures begin with discovering something we didn’t know existed.
AXL’S GAME LAB explores science, engineering, technology, nature and extraordinary ideas that help us understand how things work. We’re interested in the people, discoveries, projects and expertise behind those ideas – and in finding imaginative ways to bring that knowledge into the wider AGL experience.
That could mean working with researchers, scientists, engineers, universities, organisations, inventors, explorers or creators who are doing something genuinely fascinating.
The collaboration doesn’t need to become part of the main storyline. Sometimes the opportunity is simply to take a remarkable real-world idea and turn it into something Explorers would want to investigate, understand, test or experience.
If you’ve got something worth discovering – or an idea worth creating together – we’d love to hear about it.
Great Stories Can Start with Real Ideas
The collaboration should strengthen the story, never bend the story around the collaboration.
New discoveries, unusual experiments and important research across the sciences – from the enormous to the microscopic.
Extraordinary machines, infrastructure, robotics, manufacturing, energy, transport, computing and technologies shaping the real world.
Wildlife, ecosystems, geology, oceans, weather and the extraordinary systems operating throughout the natural world.
Rarely seen places and environments can inspire locations, technologies, problems and stories inside the AGL world.
Access doesn’t mean AXL visits that location.
Experts and specialists whose knowledge can inform episodes, solve creative problems or open new areas for us to explore.
YouTubers, creators, streamers, educators, presenters, makers, gaming creators and others with great content and communities.
From the Real World into the AGL World
A content collaboration doesn’t mean simply reproducing something from the real world inside an episode.
We’re interested in discovering the idea inside the subject.
From there, AGL can take real knowledge, expertise and inspiration and find an original way to transform it into something that belongs naturally within our own storytelling, content or wider creative world.
The facts stay real. The creative treatment stays unmistakably AGL.
The knowledge remains real. The storytelling remains AGL.
Creators & Communities
Great collaborations can also happen between creators without becoming part of the canonical AGL storyline.
It could happen on AGL’s channels, your channels or across both.
Occasionally there may be opportunities that connect directly with an episode or the wider story, but anything entering AGL’s world must fit naturally with established continuity and our long-term creative direction.
Two audiences. One great idea.
We bring AGL’s world and storytelling. You bring your creativity and community.
Together we create something both audiences would have wanted to experience anyway.
What a Collaborator Can Bring
Every collaboration will be different. You might provide:
Sometimes one of those is enough.
What AGL Brings
AXL’S GAME LAB brings a different way of turning knowledge, ideas and opportunities into experiences people want to explore.
We want the science, engineering, technology and factual foundations behind our collaborations to be trustworthy.
That means working with people who understand the subject, checking important details and being willing to ask questions when something needs clarifying.
Real knowledge. Real expertise. AGL storytelling.
Not every worthwhile collaboration needs to begin with a commercial arrangement.
Sometimes the most interesting opportunities start with access, expertise, an unusual project, a fascinating question or simply something we think Explorers would genuinely want to understand.
Start with what’s interesting. We can work out the rest together.
Some of the best collaborations may not fit neatly into any category we have already imagined.
If you’re working on something unusual, important, ingenious, unexpected or simply fascinating, tell us about it.
We love discovering the things we didn’t know we should be looking for.
We respect your work, your experts, your organisation, your community and your audience.
A good collaboration should value what both sides bring, communicate clearly and create something neither party needs to compromise their standards to achieve.
Collaboration is a two-way relationship.
Show Us What You’re Working On
If you have research, expertise, technology, access, a project, discovery, story, audience or creative idea that you think could connect with AXL’S GAME LAB, we’d love to hear from you.
Tell us what you’re doing, why it’s interesting and what you think might be possible. You don’t need to arrive with an episode idea or a finished proposal.
And you don’t need to work out how your idea fits into AGL’s story – that’s our job.
Bring us the interesting part. We’ll explore what it could become together.